(headquartered in Sumida-ku, Tokyo; Yoshinobu Osaka, Representative Director; hereinafter "Glocalink"),center of a garage("COG") and,Storyline Inc.(headquartered in Sendai City, Miyagi Prefecture; Junko Iwai, Representative Director; hereinafter "Storyline") will begin sales model verification of "caffeine control coffee," which allows the amount of caffeine to be adjusted.

Storyline has developed a technology to control caffeine in coffee beans. The supercritical carbon dioxide extraction method, jointly developed with Tohoku University, makes it possible to adjust the amount of caffeine without sacrificing the original taste and aroma of the coffee bean. Proposing a new coffee experience to suit your mood and physical condition ".CHOOZE COFFEEand "Decafé Hompo (department store)The company delivers new value to health-conscious consumers through such activities as the operation of the  

For this verification, coffee machines with three levels of caffeine content (0%/50%/100%) will be installed in the COG. Users will be able to select the desired caffeine level and purchase the product with cashless payment. Through this, we will confirm how the value of "selectable caffeine content" is understood and accepted, and evaluate the purchase rate of each menu item, price acceptability, and operational load on the side of the introducing business from both interviews and purchase data. Based on the findings obtained, we will design services, including menu structure, service delivery lines, sales promotion design, etc., with the aim of establishing a sales model (implementation period: until January 31, 2027).

Glocalink will provide Storyline with support for development and implementation from many angles, including assistance in formulating a verification plan, providing a venue for COGs and other environmental improvements, calling for collaborators, and providing feedback on how the coffee machine is operated.

COG will continue to promote the creation of opportunities for new value to be created through the creation of an environment for social implementation of technologies and services and collaboration among companies.  

◆Storyline, Inc.
Rep: IWAI Junko
Address: Room 308, Tohoku University Collaborative Business Incubator (T-Biz), 6-6-40 Aramaki-Aoba, Aoba-ku, Sendai City, Miyagi Prefecture
URL:storyline.co.jp  

◆Gloka Link Corporation
Rep: OSAKA Yoshinobu
Address: Center of Garage, 1-16-3 Yokogawa, Sumida-ku, Tokyo
URL:glocalink.com  

＜For inquiries regarding this matter, please contact
Glocalink Corporation Contact: Takagi
Tel: 050-1746-2770 Mail: [email protected]